CLASS DIARY OF E-BUSINESS

Class N° 30                                                                Date: 20/08/2018 Topic:  RankBrain     Objetive: Analysis of RankBrain in order to know its operation

RANKBRAIN The huge difference between Hummingbird and RankBrain is that the latter transforms words into numerical vectors; this makes the machines easier to understand this data. These vectors are used to create meanings around their related terms, that is, to look for synonyms between key words. This makes RankBrain detect common patterns that relate to each other and the results of searches are even more accurate.  Search engines have always had problems with complex language in man-machine communication because meanings could not be modeled. RankBrain is apparently based on a conversational model embedded in a frame from sequence to sequence.

Star of service

CLASS DIARY OF E-BUSINESS

Class N° 29                                                                Date: 15/08/2018 Topic:      Positioning of search engines SEO. Objetive: Analyze the SEO search engine positioning.

Search Engine Optimization (SEO): those actions that are carried out to optimize a website with the aim of improving the natural positioning in search engines thus obtaining greater traffic and visits.   Search Engine Marketing (SEM): all the actions of online marketing that are carried out to increase the traffic of visits of a determined website trying to influence the positioning that it has in the search engines. SEO and SEM are strategies or techniques used to increase the traffic of a website, playing in some way with the positioning that the site obtains in the calls SERP's (Search Engine Result Pages) or pages of results of the search engines. SEO Cycle.- 1. Investigate Keywords. 2. Analyze competition. 3. Analyze website. 4. Improve website. 5. Submit website. 6. Monitor rankings. 7. Report reports. 8. Generate links. SEO Tools.- - MOZ -SEOBOOK -SEOQUAKE -GOOGLE KEY WORD TOOL -WEBSITE GRADER -SEO SCORES -SEOSITE CHECK UP

CLASS DIARY OF E-BUSINESS

Class N° 28                                                                Date: 13/08/2018 Topic:      Google sites.. Objetive: Create a website for the tourist promotion of the spa The Vergel.

Create a Google site.-                ·         On a computer, open the Google Sites version.                ·         Bottom right, click Create.                ·         Add content to your website. Make a copy of a website.- On a computer, open the website you want to copy in the new version of Google Sites. In the upper right corner, click More than one duplicate website. Under "File name", type a name for the copied website. Optional: To change the website location, click Change.  Click on OK. Name a website.-                 ·         On a computer, open a website in the new version of Google Sites.                 ·         Top left, click on Site without title.                 ·         Enter the name of the file on your website.                 ·         Press the Enter key or return. Change the name of a website.-  On a computer, open the new version of Google Sites.  Find the place you want to change the name.  Click on More and then Rename. Enter the new name and click OK.                ·         Add a title.-                ·         On a computer, open a website in the new version of Google Sites.                ·         Top left, click                ·         Enter the name of the website.                ·         Press the Enter or Return key.

WORK IN GROUP

THE Mirador del Vergel Tourist Complex

written of 100 words on the immutable 22 of the class

CLASS DIARY OF E-BUSINESS

Class N° 27                                                                Date: 08/08/2018 Topic:      Online and off line strategies for tourism promotion. Objetive: Using online and offline strategies for the promotion of tourist attractions.