CLASS DIARY OF E-BUSINESS

Class N° 29                                                                Date: 15/08/2018 Topic:      Positioning of search engines SEO. Objetive: Analyze the SEO search engine positioning.

Search Engine Optimization (SEO): those actions that are carried out to optimize a website with the aim of improving the natural positioning in search engines thus obtaining greater traffic and visits.   Search Engine Marketing (SEM): all the actions of online marketing that are carried out to increase the traffic of visits of a determined website trying to influence the positioning that it has in the search engines. SEO and SEM are strategies or techniques used to increase the traffic of a website, playing in some way with the positioning that the site obtains in the calls SERP's (Search Engine Result Pages) or pages of results of the search engines. SEO Cycle.- 1. Investigate Keywords. 2. Analyze competition. 3. Analyze website. 4. Improve website. 5. Submit website. 6. Monitor rankings. 7. Report reports. 8. Generate links. SEO Tools.- - MOZ -SEOBOOK -SEOQUAKE -GOOGLE KEY WORD TOOL -WEBSITE GRADER -SEO SCORES -SEOSITE CHECK UP